What Are You Thinking When It Comes to Fundraising?
- Posted by Steve K. on June 13th, 2007 filed in Uncategorized
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Sometimes what we do in communication is fundraising. We have hundreds of projects around the world, all in need of funding. So we post information on the Web, we send out appeals, etc. etc. But what is our mindset behind doing all of that? David Hannah, senior vice president of Campus Crusade for Christ, says there are two options—abundance or scarcity:
Those people with an abundance mentality believe that there is enough money out there for all of our ministries; we simply need to mine it. But those people with a scarcity mentality believe that there is a limited amount of money, and they are anxious that other ministries are liable to get to it first. And so we wind up competing with each other, and we become protective. I pray that the Christian fund-raising industry will be flooded with an abundance mentality.
(HT: DJ Chuang)
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