Ready to Step Things Up?
- Posted by Steve K. on March 27th, 2008 filed in Uncategorized
“The [technological] advances have been so breathtaking and the platforms of distribution that are available to us today far exceed the wildest imagination of any Christian broadcaster from a generation ago. The challenge, of course, is that since consumers of electronic media can get their content so many different ways, it’s incumbent on us to raise the quality of our programming; its creativity; to tell compelling stories and interesting stories with high quality production values all while maintaining our faithfulness to biblical truths.
“So the opportunities have gotten wider, but the challenge has gotten greater and the Church of Jesus Christ has to step up to that challenge.”
—Dr. Frank Wright, president of the National Religious Broadcasters organization
(Source: ASSIST News)
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